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Influencer marketing (also effect marketing) is a kind of marketing where focus is located on important people as opposed to the target market all together. It recognizes the individuals which may have influence over audience, and orients marketing activities around these influencers.
Influencer content may be framed as testimonial advertising where they play the role of a potential buyer themselves, or they might be third people. These third get-togethers are present either in the resource chain (vendors, manufacturers, etc.) or may be so-called value-added influencers (such as journalists, academics, industry experts, professional advisers, and so forth).
The thought of a “two-step circulation of communication” was unveiled within the People’s Choice (Paul Lazarsfeld, Bernard Berelson, and Hazel Gaudet, a 1940 review on your choice making procedure for voters. This notion was further developed in “Personal Affect” (Lazarsfeld, Elihu Katz 1955) and “THE CONSEQUENCES of Mass Communication” (Joseph Klapper 1960).

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